The Roots

Helping you set sturdy roots so you can bring your business vision to life

Welcome to Roots

A transformative 6 month group container where the wisdom of nature meets the essence of entrepreneurship.

Just as roots offer stability, the Roots Container will serve as your foundation, nurturing your entrepreneurial spirit toward the heights of your desired success. Embark on this authentic journey of growth where you'll set your roots deep while embracing your own unique path.

With Lisa as your guide, you'll align your vision with your true purpose, and will craft, refine and launch your business with clarity and confidence. Prepare to feel empowered, supported, and celebrated as you forge your own entrepreneurial journey.

Let’s be honest.

Starting or growing a purpose-driven business can be incredibly challenging—especially when you’re navigating it alone. The path ahead can often feel like stepping into a dense, uncharted forest. The trail is unclear, the trees are thick, and every direction looks the same. You take a step forward, but then freeze, unsure of which path to take. Every option feels overwhelming, and the deeper you go, the more lost you become. You feel the weight of isolation—the deep loneliness of trekking this entrepreneurial journey without a guide. You want to move forward, but fear keeps you stuck, dancing around possibilities rather than venturing into the unknown.

If this picture feels eerily familiar, know you are not alone. Many in the Roots community have stood exactly where you are now, facing similar emotions and challenges. When asked, “What brought you here?” the entrepreneurs who have journeyed inside Roots shared their experiences, revealing the common themes that guided them to seek out this supportive container.

Here’s what they had to say:

Feeling Overwhelmed, Lost & Stuck

"I felt overwhelmed with the learning curve to implement tech systems and marketing tools behind the scenes in support of what I actually want to focus on—my offerings."

"Knowing my gifts were meant to be shared; but when coming to thinking of all the ideas of how to, I became overwhelmed and frozen with all the possibilities."

"I just felt I never knew what to do or where to start. I was getting overwhelmed, not looking at what incremental steps I needed to take to support my big rocks (priorities)."

Feeling Alone & Isolated

"I have no family background in being an entrepreneur. I am the lone wolf in my family making this journey. Feeling lost and alone in many ways led me to this supportive community where I have a nurturing pack."

"Being an entrepreneur can be a lonely journey, and having your own cheerleading team is so important."

"Having the accountability of a supportive community and guidance from you, Lisa, is everything. Having a vision holder, like you, has been crucial for me in my journey.”

Fear of Being Seen & Playing Small

"I’ve stayed small out of fear of being seen while doing something outside the traditional path that society lays out for us."

"It’s easier to stay small and dance around the edges with busy work. Kind of like standing on the shore or the edge of the pool rather than going for the swim."

"I have often struggled with the courage to put myself 'out there,' and when I see others feeling the fear and pushing through, I am constantly inspired."

If any of these words resonate with you, find comfort in knowing you are not alone. These are the real and raw feelings experienced by members of the Roots community before they joined. They, too, felt overwhelmed, stuck, and unsure of how to move forward—until they found the guidance and support to step out of the forest and onto a clear path.

Welcome to Roots.

Suddenly, the light begins to filter through the trees, illuminating a trail before you. You look around and see fellow entrepreneurs rooting you on with every step you take, guiding you forward. You glance behind and realize you’re part of a pack—no longer trekking this path alone, but with a supportive community navigating the journey with you.

What once felt overwhelming now feels clear. What was lonely now feels connected. With each step, you gain confidence. A smile naturally forms, and against all odds, you're actually enjoying this journey.

It’s time to step into your light and discover the clear path ahead. And it all begins with setting sturdy business roots.

What’s Included?

  • Lifetime access to 10 juicy modules (and 50+ action-based training videos!) guiding you from vision to launch of your purpose-driven business 

  • 6 months of weekly Q&A calls with yours truly, Lisa Kurolap, to guide you, bring you clarity when you're feeling stuck & provide feedback where needed

  • Access to a beautiful community of like-minded entrepreneurs, enabling connection, support and collective growth (invaluable!)

  • Easy to follow, step-by-step templates & tutorials for every stage of your entrepreneurial journey to eliminate overwhelm and encourage aligned action

Your step-by-step guide to taking your purpose-driven business from ideation to launch. Each of the below modules has been crafted to provide you with the tools, strategies, and clarity you need to build a business that aligns with your unique vision and values.

The Roots Roadmap

  • The first step in your journey is gaining clear vision and direction. In our group clarity session, you'll identify your core values, define who you're serving, and clarify your "why." Through interactive goal-setting exercises (10 year, 3 year, and 1 year!) and strategic planning, you'll create a personalized action plan that will guide your time inside Roots, ensuring you move forward with clarity and purpose.

  • This foundational module equips you with the key elements essential for thriving in your entrepreneurial journey. Explore the tools and knowledge that lay the groundwork for success, covering everything from business registration and account setup to small business accounting (revenue and expense tracking!) and ensuring your portals are open to receive abundantly. For those with existing foundations, there’s also the opportunity to fortify your Roots and further elevate your journey.

  • Discover the transformative concept of the Customer Journey, addressing the fundamental question: How will you solve your customers' pain points and deliver the ultimate client transformation? In this module, you'll brainstorm and design the framework of your customer journey, guiding potential clients from their first engagement with your purpose-driven brand to becoming dedicated, high-paying customers.

  • In this highly creative module, you'll craft brand elements that express your unique and authentic identity, ensuring your brand resonates with how you want people to feel. Delve into visual inspiration through Pinterest boards, and explore the world of fonts, colors, and logos. By the end of this module, you'll have a compelling brand identity that reflects the authentic you, sets you apart in the market, and leaves a lasting impression on your audience. (You’ll also have the option to collaborate with our branding expert, Alana.)

  • Gain a crucial understanding of the significance of launches for new offers in your business. This module dives into the four pivotal stages of a launch, equipping you with a strategic Launch Calendar & Plan that will serve as your roadmap for intentionally launching the entirety of your Customer Journey.

  • Create the key to your success—your irresistible offer. This module guides you in designing your core offer, bonus elements, and fine-tuning the details, including effective pricing strategies. You'll gain valuable insights into writing compelling sales page copy and transition into the practical creation of your sales page. By the end, you'll have not only crafted your offer but also created a beautiful sales page that converts.

  • Focus on crafting a lower-ticket offer designed to welcome your ideal clients at a more accessible price point. This approach builds connections and trust with your ideal customer, setting the stage for your high-ticket offer. By the end, you'll have established the framework for your low-ticket offer along with a simple back-end that invites new clients into your world.

  • This module is all about nurturing your community and extending your reach through list building. Together, you'll craft a compelling lead magnet, taking it from idea to launch. By the end, you’ll be ready to launch your lead magnet and become proficient in Flodesk, kickstarting the essential process of growing your email list. A strong community serves as the foundation for your purpose-driven business, and it all starts with offering value and building trust.

  • Continue the journey of leading with value by crafting your High-Value Lead Magnet, bringing it to life from conception to launch. This lead magnet can take various forms, and is intended to educate and empower your ideal clients, strengthening your connection and trust with them. It also provides the perfect opportunity to share your low and high-ticket offers with an engaged audience.

  • Once your offers are launched, dive into the core of your ongoing marketing strategy. Acquire the essential tools to attract your dream clients, focusing on your top three marketing strategies and identifying the unique factors that set you apart in the market. By the end, you'll have a tailored marketing strategy that ensures you stand out and magnetize your ideal clients with ease.

Hi, i’m Lisa!

An entrepreneur who's journeyed from adventure travel owner to COO of a vibrant coaching business. My passion lies at the intersection of entrepreneurship, health and wellness, and nature, and I'm excited to blend these realms into a transformative journey just for you.

I've walked alongside numerous entrepreneurs, and one truth shines bright: strong roots are the foundation for growth. Think of it like planting a tree – a sturdy foundation nurtures its ascent. With my guidance, we'll cultivate the nurturing environment your business needs to thrive. These roots will ground you, fend off overwhelm, and provide unwavering support.

I'm driven by strategic thinking, but I'm equally committed to infusing your journey with joy, balance and ease. My experience, insights, and unwavering belief in your potential will propel you toward the success you dream of.

And it all begins with these firm roots.

Testimonials

  • "Although I do believe we always end up where we are meant to, I would try to end up with Lisa as my coach in every lifetime."

    There are no words to adequately convey my appreciation for Lisa. Her care, creativity, compassion, and attention to detail is truly unmatched. She is kind, and thoughtful, and always brings the brightest energy to work. She truly took the time to understand my zone of genius and helped mould our time together in a way that would help me shine at what I am good at and worked hard to boost me in the areas I lacked. She does not judge or criticize, she supports and uplifts and there is nothing more I could ask for in a coach. Thank you Lisa for bringing my dreams to life, and helping me laugh and find joy along the way. I could not have gotten here without you.

    Stella

  • "This opportunity felt like a breath of fresh air and has already been so helpful in creating mental space and structure for my thoughts and ideas to feel productive and helpful rather than just saturating my brain."

    I decided to join Roots because I felt like I had finally reached my rock bottom with wanting this business so much and knowing that I have the capacity to build it but feeling frozen into inaction from not knowing how to go about it. I was honestly feeling pretty defeated and exhausted from thinking so much but not doing anything at all. This opportunity felt like a breath of fresh air and has already been so helpful in creating mental space and structure for my thoughts and ideas to feel productive and helpful rather than just saturating my brain. From just this past month of doing the calls, the modules and feeling so much more connected with others that are going through a similar experience, I feel more and more empowered and supported to make this vision come to fruition. It’s extremely helpful to feel seen, heard, supported and understood as I navigate going through this portal into having the business and life of my dreams.

    Sarah

  • "Lisa has a natural gift of showing others what they are capable of. She is uplifting and motivating and will be your biggest cheerleader along your journey of growing your business."

    Lisa has been an integral part of my journey in growing my business. She possesses an incredible amount of knowledge on how to bring your creative ideas into tangible outcomes. She guides you step by step on how bring your ideas into reality, and the best ways to do so. I always come to Lisa for advice in my business because I know she has the experience and expertise to guide me in the right direction. I am a creative and have all of these ideas but lack the strategy to get things off the ground, and that is exactly where Lisa shines. I would highly recommend Lisa to anyone who is looking to start or grow their business in the health and wellness space.

    Anna

Transform your life through Roots.

I see your potential, your vision, and the impact you’re meant to create.

Starting a business can be overwhelming, but who said you have to do it alone? Imagine having a guide who understands your path and is here to support you every step of the way as you build a business that truly reflects who you are. A foundation that feels authentic, sustainable, and aligned with your values.

Are you ready to plant the seeds of your future success? This is your moment to cultivate the roots that will support your business for years to come.

Let’s take this step together. It would be my absolute honour to support you in growing your vision into something real, impactful, and truly your own.

Let’s set firm roots, together.